Angela
The road to a perfect body...
Tuesday, 23 November 2010

B&V helps PureGym to take off in the South

If you live in Manchester, Birmingham or Leeds the concept of PureGym may be familiar.

If not read on….

B&V won the contract to promote the latest PureGym prior to its opening in Southampton last week and we certainly achieved lift-off!

PureGym is open 24/7 and you pay month by month- pay as you go really. The monthly fee? Just £16.99 per month.

PureGym operations director Brian Scurrah, said:

“We are not about fluffy towels and cafes. We provide modern gyms, without the hassle of binding contracts and small print. Our members are offered complete flexibility to fit their training around their personal schedules. If a 3am workout is their preference, then that’s what they can choose to do.”

The gym has refurbished the site of the old AMF bowling alley in Bitterne with a £1M fit-out and brought the latest concept in keeping fit into the heart of the South. The vast 20,000 sq ft floor of all the latest fitness equipment means you will never have to wait to do your exercise. In addition to the machines there are over 40 classes a week and all included in that monthly fee. The gym operates on a key-card system with a turn-style entry, so remains secure and safe whatever time of day or night you pop in.

It was a good news story in the Southern Daily Echo , delighted to announce a cost-effective fitness centre in Southampton. Prior to the opening press, councillors and local business people were invited along for a sneak preview and tried out a few pieces of equipment too.

A local radio presenter offered to be put through his paces anda Daily Echo reporter followed suit. The trainers showed no mercy and certainly demonstrated the benefits of the PureGym way to that perfect body!

PureGym opened its doors on Friday 19 November to a fanfare of laser lights and disco music sessions and a queue had formed before the doors were opened. The opening coincided with the switching on of Bitterne’s Christmas lights, an accompanying market with live music and fairground rides for the children.

We look forward to our continued association with PureGym . This is the first site in the South but it’s the beginning of a gym revolution with many more locations coming soon.

What do you think of the concept?

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Jenny
It’s not about you…
Monday, 8 November 2010
As marketing people, we tend to spend a lot of time thinking about core messages on behalf of our clients. These core messages always have the same starting point – a set of questions: Who are you talking to? What do you want to say? How are you going to say it? And, last but not least: What do you want your audience to do?
Sounds easy, eh?
Well, a lot of the time, it is. It’s a joy and a pleasure to watch our hard work deliver great results for our clients – puts a smile on all our faces at this end.
Given the importance of core messages, is there a ‘golden rule’ to getting them ‘right’? Again and again I find myself repeating the mantra ‘It’s not about you’ to clients. What we produce, in many respects, is not for our clients’ consumption...it’s for their clients and potential customers. And, in many respects, this can be a bit of a struggle to grasp – it takes some time to adjust to the idea (give it a go – if you’re a b2b company, try telling one of your clients that it’s not all that important that they like what you do for them and see what they say*).
Likewise, the concept of telling people what you do is not the same as marketing the benefits of what you do. And it’s always the benefits that make the most powerful, meaningful and, above all, effective messages. This is such an important idea (core message!), I’m going to say it again…
Your clients really don’t care HOW you do something….what they care about is what you can do for them. How you can help them. How you can solve their problems and make things easier/faster/better for them. It’s the results they’re interested in, not the nuts-and-bolts mechanics. Honestly, they don’t care how you do it!
This simple idea is why, once in a while, I find myself, as a designer, banging my head, biting my tongue and sitting on my hands (try doing them all at once!). It’s because I want to return to this simple concept and say ‘but this isn’t for you…’
Because if you’re my client, you can be sure of a couple of things:
1. I really DO care about what I do for you, and
2. What I’m doing for you isn't really for you, even if you’re the one paying the bill!

* Disclaimer. I take absolutely no responsibility if you actually do try this! What were you thinking?!

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Emma
What secrets does your photocopier hold?
Monday, 1 November 2010
Does you photocopier hold your company secrets?

Now B&V are the proud owners of a brand new Canon photocopier, this time with no horrid lease in tow. But it’s come to my notice that our old copier could hold all our previous documents. Apparently, every digital photocopier since 2002 has a hard drive which stores each copy, scan and print made. They are often leased machines and when upgraded they go to some unknown secondary market and your data is still on it! A national newspaper recently discovered documents and faxes from second-hand photocopiers, orders from BAE, NATO brief notes, direct debit instructions etc were found. So when upgrading your copier it may be an idea to get a disk security add-on which wipes the hard drive.

Now we’ve updated our facilities we can provide an even smoother marketing service to all our clients.

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